Investing could potentially help you reach your financial goals. Any potential return on your investments could potentially be used to buy a home, a car, starting your own business, or putting your children through higher education. However all investments carry risk and are not guaranteed. Learn about investing. Wealth Creation – Investing your money could allow it to potentially grow. Most investments, such as shares and funds, offer potential returns on your money over a longer term. Beat Inflation – $100 today could be worth less next year due to inflation, and if inflation is higher than the return on your cash savings then you are losing money. Investing could help balance your purchasing power by offering you a potentially higher rate of return. Retirement – If you invest while earning you have the potential to create a pot of funds that can be used when you retire. The aim of a retirement fund is to grow over time and can provide additional security to maintain a comfortable lifestyle after retirement. Tax-saving – Some investment products have the ability to give greater return by reducing your taxable income. Money saved is money earned which can be invested further.